• Grounded in Reality: http://blogs.gcigroup.com/groundedinreality/
• Zone Read: http://www.thezoneread.com/
• Marion Mackenzie's blog: http://blogs.gcigroup.com/blogline/
• Fine Print: http://blogs.gcigroup.com/fineprint/
• GCI UK blog: http://www.gciuk.com/gci-blog
• Reputation Gurus: http://blogs.gcigroup.com/reputationgurus/

Consumer Label Scrutiny is Transforming the Rules of Communication

Andrew Silver, EVP and North American Consumer Practice Leader, recommends new rules of consumer engagement and communication for consumer product brands in light of the toy recalls of 2007. He highlights transparency and quick response as keys to preserve brand reputation and build consumer trust. Read More

Corporate Social Networking

Kiersten Zweibaum, EVP and Global Corporate Practice Leader comments on new "rules" for corporate reputation management. Companies have embraced social networking to strengthen relationships with clients, media, online influencers, current employees and potential recruits. Read More

Crisis Management and the Half-Second News Cycle

Paul Walker, EVP, Global Digital Media Practice, writes “Before the Internet, companies had the relative luxury of managing crises in 24-hour news cycles. Today, business issues and corporate crises escalate instantaneously because hundreds of thousands of posts on blogs, and within forums, social networks, newsgroups and wikis are created every half-second, sometimes to report on corporate issues and crises. We call this phenomenon the “half-second news cycle.” Read More

'Smart' making it big as the new 'new'

Joel Babbit, Chief Creative Officer and President of GCI Group comments on how marketers tend to latch onto new words when launching products. Most recently, brands are relying on “smart” and extending that positioning from water to cars. Babbit foresees the trend as a “flavor of the month.” Read More

Thinking ahead pays off during turmoil

Kevin Ota, Senior Vice President and head of GCI New York's corporate practice, shares his thoughts on crisis communications. He says, “financial crises extend far beyond impacting a company’s bottom line. From a PR standpoint a crisis is an issue, perception, or event that negatively affects the viability of a business.” Read More

Digital environment changes how reputations are managed

Steve Bonsignore, Group Vice President and head of GCI Sports shares insights on how leagues, corporations and franchises can proactively navigate the new, digital media landscape. Read More